Paul Greenberg is founder and Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services. He works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging and outreach, among other things.His book, CRM at the Speed of Light, now in its fourth edition, is in 9 languages and been called ÛÏthe bible of the CRM industry.Û It has been used by more than 70 universities as a primary text. Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization and is a member the University of Texas SystemÛªs Transformation Project Advisory Board. He was elected to CRM magazineÛªs CRM Hall of Fame in 2010 ÛÒ the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBSÛªs high-profile tech media property ZDNet (blogs.zdnet.com/crm).