Nicknamed “the Godfather of CRM,” Paul was inducted into CRM Magazine’s CRM Hall of Fame in 2010. His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, has been published in eight languages and been called “the bible of the CRM industry.” It is used by more than 70 universities as a primary text. His company, the 56 Group, LLC, is a customer strategy consulting firm focused on cutting-edge CRM strategic services. He is also a founding partner of the CRM training company BPT Partners, LLC. Paul is the Chairman of the Advisory Committee of the University of Toronto’s Rotman School of Management CRM Centre of Excellence, and the Executive Vice President of the CRM Association. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel, and sits on the Board of Advisors of the CIE Institute and multiple other companies. He loves the New York Yankees. Follow him on Twitter at @pgreenbe.