John serves application development & delivery (AD&D) professionals and helps clients make the right technology decisions to empower and improve the efficacy of their salespeople. His research focuses on sales enablement technologies, including core sales forceåÊautomation and solutions spanning processes from presales through customer success management.

Prior to his work as an analyst, John was an advisor on Forrester’såÊAD&D leadership board. In that role, John worked with senior executives in the software development space to define and implement strategies that increase the effectiveness of their teams. Before joining Forrester, John supported the consulting and training lines of business at Pegasystems from analytics, app development, and business operations perspectives. He also has a background in process improvement supporting federal clients while a part of Booz Allen Hamilton’s consulting practice.

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.