Craig Nelson is a seasoned professional with more than 25 years of experience in the software industry. For the last 20 years, he has dedicated his efforts to enabling companies to more effectively market and sell. Nelson has held a variety of leadership roles and has been instrumental in the growth of two startup companies that became successful public software companies. In 1998, Nelson registered www.salesenablement.com and subsequently co-founded iCentera in 2003, a sales enablement company with the mission to help companies generate profitable revenue. In 2011, iCentera became part of the CallidusCloud Lead to Money suite.