Andres Botero is a proven marketing leader with over 20 years of experience leading marketing efforts for small, medium, and large corporations, including major SaaS players. He has a deep knowledge of digital, direct, and indirect marketing and the operational aspects of a fast-growth business.
Prior to CallidusCloud, Andres was Chief Marketing Officer at Aria Systems, a leading cloud-based monetization platform for subscriptions and usage-based businesses, where he doubled sales pipelines and optimized marketing spend. He also spent nine years with SAP, leading global marketing for one of its major lines of business, launching new solutions, and substantially growing market share. Earlier at SAP, Andres launched an early Internet of Things (IoT) business that generated over $100 million in its first three years. He holds a BS in industrial engineering from Universidad de Los Andes (Bogota, Colombia) and an MBA from the Stanford Graduate School of Business.