Since 2012, Independence Blue Cross’s Medicare Sales and Marketing Effectiveness team has implemented a series of rigorous, data-driven changes to their Medicare certification, training, and broker professional development systems. Join representatives from the team and reap the benefits of the lessons they’ve learned at this case study presentation, as they share their experiences developing certification, ongoing training courses, and ongoing sales effectiveness tools supported by CallidusCloud and designed to comply with federal regulations, adhere to a highly time-sensitive schedule, and accommodate the flexible schedules and diverse technology access and skills of more than three thousand agents each year.