Configure Price Quote (CPQ) tools have been around for decades, yet many still struggle to understand the value. Is it merely a product configurator? Can CPQ help me even if my company doesn’t sell complex products? What is the future for CPQ? How does CPQ fit into my overall sales and technology strategies? In this session, we’ll answer these questions, break down the misconceptions around CPQ, and highlight how even a technology that grew up in the back office has transformed businesses in customer-centric industries.